Want to boost your
sales across borders?

Open was born in 2001 as the answer to a simple
question: What would a modern communication
agency look like in an increasingly smaller world?

We are a group of friends – English copywriters, strategists, web enthusiasts and designers – who have lived and worked at leading agencies in London, Stockholm, Tokyo, Montreal, Copenhagen and New York. During our time abroad, we witnessed, first hand, how the network offices often work as separate islands – each taking a very local focus.

A different approach
Seeing a clear need for something different, we decided to create a next-generation agency that could work with clients across borders. Our secret weapon? A small, nimble, international team that could solve complex problems faster – with fewer resources and using English as a base language. No complex networks. No big egos.

Using modern tools
As it happens, we are based in Stockholm, Sweden, a progressive hub of all things digital, mobile and social. Early on, we found that the latest technology could be applied directly to our international work. Scandinavian culture is also very open, non-hierarchal and respectful of others – an approach we find travels well.

How can we help you?

There is no typical project at Open. Each client has its own different needs. Some are larger and more of an ongoing nature; others are smaller. Requests tend to fall into several categories:

A selection of clients
Approximately two-thirds of our clients sell to other businesses while the rest are in consumer goods or services. 65% of our clients are also based outside Sweden.

B2B Examples:
Ericsson, Sandvik, Skanska, Cavotec, Ovako, Scania, Fresenius Kabi, Micronic Mydata, Metso, Skanska, Octapharma, Karolinska Development, Handelsbanken Capital Markets

B2C Examples:
ABSOLUT, Adidas, Bentley, Electrolux, IKEA, Marabou, SEB, Swedbank, BRIO

Want to talk?

Do you have a specific challenge in mind? Want to get some early input? Why not stop by our office in the Old Town or just give us a call. We’d be happy to meet you.

Gunilla Lundström, CEO: gunilla@open.se
David Gray, Founder & Creative Director: david@open.se


Brand Strategy
Identity your unique DNA
• Market research
• Brand workshops
• Brand books (print / digital)

Graphic Identity
Stand out from the crowd with distinctive design
• Graphic update
• New graphic identity program
• Design input only

Creative Concepts
and Ideas
Develop a larger idea that triggers two-way communications
Larger idea implemented in:
• Web • Ads • Magazines
• Collateral • Film • DM
• Digital campaigns • PR 2.0
• Social media

Communications Strategy
Prioritize key target groups and set key messages
• Strategic communication plan
• Sharper messaging
• Target group definitions
• Timing / roll-out schedule

Creative Execution & Production
Implement the work at all relevant touch-points
• Communications toolbox
• Digital media
• Print & collateral
• Exhibition booths