OssDsign – Launching a new medical startup. How do you communicate the benefits of a groundbreaking new method for bone repair for reconstructive facial or brain surgery? An approach that gets the message across quickly and simply, with an emphasis on patient both doctor and patient benefits?

Our client. OssDsign is Swedish medical startup that’s on a mission to advance bone repair based on an innovative proprietary technology platform. The company, which is part of the Karolinska Development portfolio, uses a next generation bio-ceramic biomaterial that was developed by researchers at the Karolinska University Hospital and Uppsala University.

Our assignment. OssDsign needed a compelling brand story and sharp tools to get its message out at key trade exhibitions and when meeting potential partners. Together with their team, we set the brand strategy, visual identity, messaging and more. Naturally, when you’re discussing brain surgery with other surgeons, scientists and engineers, the material needs to be serious. But that doesn’t mean it needs to be generic. So the challenge was to find a modern and humanly relevant expression.

What we did. Our strategy was to position the company as being on a mission to help surgeons find better – and more permanent – solutions for their patients that actually encouraged bone regeneration. “Because patients deserve better solutions”. The solution involved using human images with silhouettes that dramatized how the shape could have looked like. Wanting to stand out, the client agreed to not use the traditional blue color that is otherwise prevalent in this area. The visual

identity and messaging platform we developed are now being used in all of their communications.

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